Last updated: June 4, 2025
This Cookie Policy (“Cookie Policy” or “Policy”) governs the websites operated by or provided to you by BeautyTestLab.com (collectively, the “Site/s”, and “us” or “we”). By accessing and using the Site, you agree to the cookie usage described in this Policy.
We maintain the right to update this Policy periodically. Should material changes occur to this Cookie Policy, notification will be provided through the Site/s. We recommend regularly reviewing this page for current information regarding our privacy practices. Continued Site usage indicates acceptance of Policy modifications. If you disagree with these terms, discontinue Site use or configure your browser to reject cookies.
This Cookie Policy forms part of our Privacy Policy, and terms defined in the Privacy Policy carry the same meaning here. This Policy covers:
- Cookie definitions
- Cookie usage on the Site
- Third-party cookie implementation on the Site
- Your cookie management options
- Interest-Based Advertising
- Cookie Definitions
Cookies are small text files stored in your web browser that enable the Site or third parties to recognize you as a visitor (not individually). Cookie purposes include: (1) enabling functionality; (2) providing analytics; (3) storing preferences; and (4) enabling advertising delivery and behavioral targeting.
Cookies may be session-based (expiring when you close your browser) or persistent (remaining until expiration or manual deletion). Expiration periods vary from minutes to extended timeframes. “First party cookies” originate from the visited website, while “third party cookies” come from other entities.
Cookies often work alongside pixel tags on Sites. Pixel tags (web beacons or clear GIFs) are transparent graphics placed on websites. These pixels combine with cookies to track visitor actions, business partner interactions, referrals, retargeting, and interest-based advertising as detailed in section 5.
- Site Cookie Usage
When accessing or using the Site or interacting with services, we or third parties may place multiple cookies in your browser. Some cookies activate only with specific features or preferences, while others serve longer-term purposes as outlined in our Privacy Policy.
Each cookie serves these purposes:
Essential Cookies: First-party cookies enabling Site features like: (i) login maintenance, or (ii) purchase processing.
Analytics Cookies: Cookies tracking Site usage for improvement and performance reporting. We may test new advertisements, pages, or features to gauge user response. Analytics cookies may be first-party or third-party.
Preference Cookies: First-party cookies storing your Site preferences.
Ad Targeting Cookies: Third-party cookies (behavioral or targeted advertising) placed by advertising platforms to: (i) deliver and track ad performance, and (ii) enable relevant advertising based on your activities.
- Third-Party Cookie Usage on Sites
Third-party entities including analytics providers, vendors, or advertising networks typically use cookies for anonymous user information collection. This information helps understand user activities on the Site and subsequently visited websites.
- Cookie Management Options
If you prefer avoiding cookies or specific cookie types, modify your browser settings to delete existing cookies and prevent new ones. Consult your browser’s help pages for instructions. Note that deleting or rejecting cookies may limit feature access, preference storage, and proper page display.
Third-party cookie opt-out is available through instructions in each third party’s privacy policy.
- Cookie Management Guidelines
As explained in our Cookie Policy, cookies enhance your Site/service experience. Disabling cookies may cause certain Site sections to malfunction.
Disabling Behavioral Advertising Cookies
For concerns about behavioral advertising cookies (serving advertisements based on Website and other site usage), European Union users can visit www.youronlinechoices.eu and US users can visit http://www.aboutads.info/choices for additional information.
Browser Cookie Management
Google Chrome Click browser toolbar wrench icon >> Select Settings >> Click ‘Show advanced settings’ >> In “Privacy” section, click ‘Content settings’ button Cookie enablement: In “Cookies” section, select ‘Allow local data to be set’ for first-party and third-party cookies. For first-party only, select ‘Block all third-party cookies without exception’ Cookie disabling: In “Cookies” section, select ‘Block sites from setting any data’ Chrome offers various cookie levels. For additional settings, visit: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
Microsoft Internet Explorer 6.0, 7.0, 8.0 Click ‘Tools’ at browser top and select ‘Internet Options’ >> Navigate to ‘Privacy’ tab Cookie enablement: Set slider to ‘Medium’ or below Cookie disabling: Move slider to top for complete blocking Explorer offers various cookie levels. For additional settings, visit: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies
Microsoft Edge Click More actions button on toolbar, select Settings >> Search ‘View advanced settings’ and click >> Under Cookies section, choose Don’t block cookies (default) or block only third-party cookies >> Restart Edge.
Mozilla Firefox Click browser menu ‘Tools’ and select ‘Options’ >> Select Privacy panel Cookie enablement: Check ‘Accept cookies for sites’ Cookie disabling: Uncheck ‘Accept cookies for sites’ Firefox offers various cookie levels. For additional information, visit: http://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies
Opera Click browser menu ‘Setting’ and select ‘Settings’ >> Select ‘Quick Preferences’ Cookie enablement: check “Enable Cookies” Cookie disabling: uncheck “Enable Cookies” Opera offers various cookie levels. For additional settings, visit: http://www.opera.com/browser/tutorials/security/privacy
Safari on OSX Click menu bar ‘Safari’ and select ‘Preferences’ >> Click ‘Security’ Cookie enablement: In ‘Accept cookies’ section select ‘Only from site you navigate to’ Cookie disabling: In ‘Accept cookies’ section select ‘Never’ Safari offers various cookie levels. For additional settings, visit: https://support.apple.com/en-us/guide/safari/sfri11471/mac
All Other Browsers Look for “help” function in the browser or contact the browser provider.
Cookie Management Overview Most browsers initially accept cookies automatically. As explained above, you can modify settings to block cookies or receive alerts when cookies are sent to your device.
Be aware that disabling our cookies may impact your Site experience, potentially preventing access to certain areas or personalized content.
- Interest-Based Advertising
We and third parties engage in interest-based advertising through vendors to deliver advertisements and personalized content believed to interest you. When third parties use cookies or other technologies for these services, the Site doesn’t control this technology usage or resulting information for online, mobile, or email advertising, and isn’t responsible for third-party actions or policies.
For Cookie Policy questions, contact us at: [email protected]
Third-Party Cookies
Google We utilize various products and features from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
Google Analytics Our services employ Google Analytics tools. Google Analytics uses cookies to analyze website usage. Cookie-generated information about website usage (including IP address) transmits to and stores on Google servers in the United States.
Google Analytics includes “gat._anonymize();” code on this website ensuring anonymized IP address collection (IP-masking). With IP anonymization activated, Google truncates/anonymizes the last IP address octet for European Union Member States and European Economic Area Agreement parties. Only exceptionally does the full IP address transmit to and shorten on Google USA servers. On the website provider’s behalf, Google uses this information to evaluate website usage, compile activity reports for operators, and provide related services. Google won’t associate your IP address with other Google-held data. You may refuse cookies by selecting appropriate browser settings. However, this may limit full website functionality. Additionally, prevent Google’s data collection (cookies and IP address) by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Refuse Google Analytics usage by clicking the following link. An opt-out cookie will be set preventing future data collection when visiting this website: Disable Google Analytics
Terms, conditions, and data privacy information are available at http://www.google.com/analytics/terms/gb.html or https://www.google.de/intl/en_uk/policies. Note that Google Analytics code includes “anonymizeIp” ensuring anonymized IP address collection (IP-masking).
Google Dynamic Remarketing We use Google Dynamic Remarketing for Internet advertising, particularly on the Google Display Network. Dynamic remarketing displays ads based on viewed website sections by placing browser cookies. This cookie doesn’t identify you or access your computer/mobile device. The cookie indicates to other websites: “This user visited a particular page, so show relevant ads.” Google Dynamic Remarketing enables tailored marketing for your needs, displaying only relevant advertisements.
To avoid seeing our site ads, opt-out of Google’s cookie usage by visiting Google’s Ads Settings. For additional information, visit Google’s Privacy Policy.
Google AdWords We use Google AdWords for Internet advertising, particularly on Google search.
To avoid seeing our site ads, opt-out of Google’s cookie usage by visiting Google’s Ads Settings. For additional information, visit Google’s privacy policy.
DoubleClick by Google DoubleClick uses cookies enabling interest-based advertisements. Cookies identify displayed ads and website access through advertisements. Cookies don’t collect personal information. To avoid interest-based ads, opt-out of Google’s cookie usage by visiting Google’s Ads Settings. For additional information, visit Google’s Privacy Policy.
Facebook We use retargeting tags and Custom Audience from Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, “Facebook”).
Facebook Custom Audiences For interest-based online advertising, we use Facebook Custom Audiences. A non-reversible, non-personal checksum (hash value) generates from your usage data. This hash value transmits to Facebook for analysis and marketing. Collected information includes site activities (browsing behavior, visited subpages, etc.). IP address transmission occurs for geographical advertising control. Data transmits encrypted to Facebook and remains anonymous to us, meaning individual user personal data isn’t visible.
For Facebook privacy policy and Custom Audience information, visit https://www.facebook.com/about/privacy or https://www.facebook.com/business/a/online-sales/custom-audiences-website. To disable Custom Audience data acquisition, disable Custom Audience here.
Facebook Conversion Tracking Pixel This tool tracks user actions after Facebook advertisement redirection to provider websites. We record Facebook advertisement efficacy for statistical and market research, plus improvement purposes. Collected data remains anonymous, meaning we can’t see individual user personal data. However, Facebook saves and processes collected data. We inform you according to current information. Facebook can connect data with your Facebook account and use data for advertising purposes per Facebook’s privacy policy found here. Facebook Conversion Tracking enables Facebook and partners to show advertisements on and outside Facebook. Additionally, a cookie saves to your computer for these purposes.
Website usage indicates agreement to Facebook pixel integration data processing. Click here to revoke permission.
Hotjar We use Hotjar Ltd (Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe) for better user needs understanding and service/experience optimization. Hotjar technology helps understand user experience (page time, link clicks, user preferences, etc.) enabling service building and maintenance with user feedback.
Hotjar uses cookies and other technologies collecting user behavior and device data. This includes device IP address (processed during session, stored de-identified), device screen size, device type (unique identifiers), browser information, geographic location (country only), and preferred display language. Hotjar stores this information as pseudonymized user profiles on our behalf. Hotjar is contractually prohibited from selling collected data. For details, see Hotjar’s support site ‘about Hotjar’ section.
Outbrain We use Outbrain, Inc. technologies (Offices at 39 West 13th Street, 3rd floor, New York, NY 10011, Attn: Legal Department, “Outbrain”) for page view and click tracking. This enables advertising campaign adjustment for users with common interests.
Opt-out from Outbrain information collection when visiting Outbrain websites. Learn more by clicking here (opt-out button). For additional information, visit Outbrain Privacy Policy.
Taboola We use Taboola, Inc. technologies (Offices at 1115 Broadway, 7th fl., New York, NY, 10010, “Taboola”) for page view and click tracking. This enables advertising campaign adjustment for users with common interests.
Opt-out from Taboola information collection when visiting Taboola websites. Learn more by clicking here. For additional information, visit Taboola’s Cookie Policy.
Gemini We use Gemini, Inc. technologies (Offices at 701 1st Ave., Sunnyvale, CA, 94089, “Yahoo”) for page view tracking. This enables advertising campaign adjustment for users with common interests.
Opt-out from Gemini information collection when visiting Gemini websites. Learn more by clicking here. For additional information, visit Gemini Privacy Policy.
New Relic We use New Relic, Inc. technologies (Offices at San Francisco HQ 188 Spear St., Suite 1200 San Francisco, CA USA 94105, “New Relic”) for site application monitoring. This enables browser problem identification and internet site serving improvement.
Opt-out from New Relic information collection using web browser “do not track” settings. For additional information, visit New Relic’s Privacy Policy.
Invoca We use Invoca, Inc. technologies (Offices at 419 State Street Santa Barbara, CA 93101, “Invoca”) for phone-based advertising campaign adjustment to improve quality and billing.
For additional information, visit Invoca Privacy Policy.
Some websites include these cookies:
Active Prospects and Jornaya We use ActiveProspect’s TrustedForm Script and Jornaya script for independent user consent documentation. These tools embed on certain website pages, collecting information when you interact with script-present pages: page URL, mouse movements and clicks, user-inputted contact information, page snapshots including user computer IP address, page time, script loading date/time, user interaction date/time, and browser HTTP headers. For ActiveProspect’s and Jornaya’s data use and collection policies information, review:
ActiveProspect Privacy Policy: https://activeprospect.com/privacy-policy/ Jornaya Consumer Privacy Policy: https://www.jornaya.com/consumer-privacy-policy/
Snapchat We use Snap Inc. marketing tools (63 Market Street, Venice, CA 90291, USA “Snapchat”) for interest-based advertisements (“Snapchat Ads”) during Snapchat social network visits. A Snapchat pixel on our website creates direct connections to Snapchat servers when visiting our website. Snapchat servers receive website visit notifications, and Snapchat assigns this information to your user account. For Snapchat ads information, see here. For Snapchat data collection/use information and privacy protection rights, see Snapchat’s privacy policy.
Poptin We use Poptin Ltd. technologies (Offices at Aluf Kalman Magen St 3, Tel Aviv-Yafo, “Poptin”) for online experience personalization. This enables advertising campaign adjustment and better offer provision. We may automatically collect website online activity information including visited pages, clicked links, and conducted searches.
For additional information, visit Poptin’s Privacy Policy.
Quora We use Quora, Inc. pixel technologies (Offices at 650 Castro Street, Suite 450, Mountain View, CA 94041). This technology tracks user actions after Quora advertisement redirection to our website. We record Quora advertisement efficiency for statistical and market research plus advertising improvement. Collected data remains anonymous, meaning we can’t see individual user personal data. However, Quora saves and processes collected data. We inform you according to current information. Quora can connect data with your account and use data for advertising purposes per Quora’s privacy policy: https://www.quora.com/about/privacy. Additionally, a cookie saves to your computer for these purposes.
Website usage indicates agreement to Quora pixel integration data processing.
To revoke permission, click the following link and follow detailed instructions here.
Third-party information access list through partner sites: Google AdWords + Doubleclick – Google’s Ads Settings Bing – Privacy dashboard Cake – Privacy Policy Facebook – Ads settings, Data Policy Outbrain – Privacy Policy Yahoo – Privacy Policy